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Show promises women one-of-a-kind experience

Published on

Cathy Dobson

Two Sarnia women say they’ve got the formula for a daylong event that gives a platform to female entrepreneurs and offers a one-of-a-kind experience to women.

It’s called the Sarnia Modern Women Show and it’s much more than a trade show, says co-ordinator Leanne Fera.

“We want women to come and experience something that’s good for the soul,” she said. “It’s an event where they can make connections, do something nice for themselves – like get their hair done or get a massage – buy something, and have time with their girlfriends.”

In 2015, Fera, who owns Sweet Annie’s Urban Painting & Décor, teamed up with Julie Jenkins, who recently purchased Exit Realty Twin Bridges, to stage the first Sarnia Modern Women Show.

They brought together 75 exhibitors from across Sarnia-Lambton, selling everything from leisure wear and leather goods to footwear, makeup and yoga classes.

About 1,300 women attended the first show and the hope is that number will double.

“We don’t charge an admission fee and we have speakers throughout the day,” said Jenkins.

Sarnia’s Wes Harding is scheduled to speak about how he went from couch potato to Ironman. Chantal Heide, from Waterloo, is known as Canada’s dating coach and will offer tips on attracting the right partner. Sarnia couples therapist Ronnie Littlewood will speak, as will Laura Cicchini of Zen Beach Wellness Centre in Sarnia.

One hundred exhibitors have already registered, Jenkins said. “So people can learn about beauty, fashion, health, travel, family, home décor – the list goes on.

“We want everyone to spend the entire day and have a real girls’ day out.”

A café area will feature coffee, tea and snacks from the new BrewBakers Coffee & Tea Company in Point Edward, as well as lunch items from Olive’s Casual Cuisine. While admission is free, donations are welcome at the door for the St. Joseph’s Hospice.

A $25 ticket is needed to hear the show’s keynote speaker, Tracy Moore at 1 p.m. The host of City TVs CityLine will talk about self-esteem.

Fera and Jenkins stress the show is not about making sales.

“We are advocates of building relationships with people. It’s about women inspiring women and helping them see their potential,” Fera said.

“There’s a fantastic core of women in Sarnia who came last year and we want them all back this year, but we’re also advertising outside the city,” added Jenkins.


WHAT:  Sarnia Modern Women Show

WHEN: Saturday, Oct. 1. 10 a.m. – 4 p.m.

WHERE: Hiawatha Horse Park, London Line.

TICKETS: Free event, but $25 ticket required to hear keynote speaker, Tracy Moore. Visit



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