Giving Tuesday Sarnia-Lambton describes itself as a movement.
And it appears to be spreading, if a popular YouTube video of a flash mob at Lambton Mall is any indication.
GivingTuesday began last year in Canada as a way to give and volunteer on the “opening day of the giving season” after Black Friday and Cyber Monday.
The local campaign brings together 26 local charities and not-for-profits that provide services in Sarnia-Lambton.
Anita Minielly, Bluewater Health Foundation Fund Development Coordinator, saw it as an opportunity to challenge residents to unite in giving to local causes, and spearheaded creation of a local committee.
“We’re thrilled at the collaboration of the 26 agencies, and all of the awareness that we created about this national movement,” she said.
The local campaign, because of its collective spirit, has drawn national praise.
“We were so impressed to see the SLGives campaign come together,” said Woodrow Rosenbaum, of GIV3 – one of the founding partners of GivingTuesday Canada.
“A group of community organizations running a single fundraising campaign was a real innovation, and the community spirit that inspired was evident.”
The kickoff was Dec. 2 but the campaign runs to the end of December with a goal of $100,000.
To donate, text slgives to 20222 on your cellular device. You can text $5, $10, $20 or $25, which is added to your cellular bill with no other incurred fees. Or you can donate online at www.sarnialambtongives.ca.
All the money stays local.