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‘Boo Boo Balm’ part of natural product line

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She’s a problem solver, a single mom, an entrepreneur and a bit of a chemist.

Sarnia’s Jen Smith, 34, has spent the last year in her kitchen developing her own line of body care products.  She makes everything from “Wondermama Bum Cream” to “Boo Boo Balm” on her stovetop, and pours each all-natural product into tins, bottles and deodorant sticks on her kitchen counter.

“When I was pregnant with my son, I became painfully aware of all the toxins in most products for babies,” she says.  She was also concerned about her own skin products and began researching their ingredients on the Internet.

“I couldn’t find an all-natural line that had everything I wanted so I began experimenting with ingredients like coconut oil, which is fantastic for your skin.”

More than a year later, she has a full line of 30 Wondermama products. Two-ounce tins of baby bum cream sell for $12 each.  A 35 g stick of deodorant is $10. The most expensive item in her line is age defying face cream, which sells for $25 an ounce.

“That’s still a great deal when you compare it with what else is on the market,” said Smith, who graduated from Northern Collegiate, left Sarnia and returned with two-year-old baby Jaxon last year.

She has worked with local companies Planet Stitch and Electric Marketing to create her packaging and labels.

Wondermama products are already in six retail outlets in Stoney Creek, Hamilton, Whitby and Sarnia.  Here, they are available at Inner Dawn Yoga on Front Street and Belly Babe Maternity Boutique on Lochiel Street.

“I plan to stay at home with Jaxon, so I want to find more retailers and I’m looking for moms who could sell my line on commission,” she said.

Facebook (wondermamabodycare) and the Internet ( have been her main source of sales as she’s launched the line. Hundreds of bottles sold this year, particularly the baby bum cream. It contains coconut oil, shea butter, bees wax, almond oil, arrowroot powder and herbs.

“I’d also like to develop a nail polish and lip gloss,” said Smith.

To contact Wondermama, email her at [email protected].


It’s the fifth year for the Refresh Leadership Live Simulcast where the local business community can tap into the ideas of insightful leaders and motivators.

On Wednesday, April 16 from 8:30 a.m. – 12:30 p.m. at the Lambton Inn, speakers by simulcast include: John Mackey, co-founder and co-CEO of Whole Foods Market on conscious leadership; Dick Vitale, legendary sportscaster and former professional and college basketball coach on the game of life; and Christine Cashen, expert on handling conflict and stress to energize employees.

Cost is $30 with full breakfast. Presented by Express Employment Professionals. Registration required at


Local real estate agent Julie Jenkins presents a free boot camp for first time homebuyers on April 15 at 7 p.m.

Learn how to get financing, what to do about home inspections and more. At the Exit Realty office on Michigan Avenue.  Register at [email protected].


Here’s a chance for local business women to combine networking with a free food seminar.

CUTCO and Limbo Lounge present a Foodie Networking night out April 10 starting at 7 p.m.

Learn knife skills, hear about new recipes and taste some samples in a fun, friendly environment.

RSVP to Leanne at 519-491-1111 or [email protected].

Got an interesting business story? Contact Cathy Dobson at [email protected] or 226-932-0985.

– Cathy Dobson

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