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About Us

Mission

To empower Sarnia-Lambton by sharing people-centered stories that celebrate local voices, foster connection, and shape a shared understanding of our community as we build toward a cooperatively owned platform.

Vision

To be the trusted, community-owned storytelling platform for Sarnia-Lambton, inspiring engagement and unity through meaningful narratives that reflect our shared identity and contribute to a healthier, more connected community.

Artificial Intelligence 

At the Sarnia Journal, we are committed to using advanced editorial tools, including AI, responsibly and ethically. This policy ensures that our use of these tools supports accuracy, transparency, and trust in our news coverage while safeguarding the integrity of our content.

Preserving reader trust is paramount. Any AI-assisted or AI-generated content undergoes a rigorous human review and validation to meet our standards for accuracy and fairness. We ensure that AI supports—rather than replaces—human oversight and editorial judgment.

Transparency is essential to our mission. We will disclose when we use these tools at the bottom of relevant articles when it has played a role.

Editorial Process

At the Sarnia Journal, our editorial process embodies the principles of a true community publisher, designed to reflect the voices and values of Sarnia-Lambton. We follow a decentralized, cooperative approach, where our writers have direct access to story leads, community insights, and resources. This enables each journalist to craft stories they believe are most relevant and impactful for our readers.

While our process encourages autonomy, every piece is rigorously reviewed by our editorial team to ensure accuracy and fairness. This balance between independence and oversight allows us to foster a storytelling platform that prioritizes trust, authenticity, and transparency.

As a cooperatively inspired publication, we’re committed to an editorial model that serves as a bridge between local voices and shared narratives, empowering the community we call home.


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