United Way sets lower target, cites new reality 

Executive director Dave Brown and campaign chair Vicky Ducharme pose with the traditional target thermometer following the 2019 United Way campaign. Submitted file photo

Journal Staff

The United Way of Sarnia-Lambton has lowered its fundraising goal for a second straight year.

The agency that supports dozens of other local agencies and programs will officially launch its 2021 campaign on Sept. 7 with a year-end target of $1.75 million.

“COVID-19 has left lasting change in our community, and it can’t be ignored,” said volunteer campaign chair Vicky Ducharme. “New needs in Sarnia-Lambton have emerged and United Way is ready to raise money to help the most vulnerable so that no one is left behind.”

The focus will be on funding groups that lift people out of poverty, support healthy relationships, child and youth learning, and mental health and addiction treatment.

Last year, the United Way raised 92% of its $1.9-million target, leaving a shortfall of about $174,000.

It has also announced a new 50/50 draw. Tickets are available at www.united5050.ca