Tammy Kidd and Lori Metcalfe are sisters who don’t just get along, they enjoy working together too and are about to become business partners.
The opening at their new Moya Medical Esthetics clinic on Exmouth Street is set for Sept. 2
The furniture is arriving, a fresh coat of paint is on the walls and the state-of-the-art Palomar laser machine is ready to go.
“It took a long time to research it and decide which machine to buy,” said Kidd, who has seven years’ experience in the esthetics industry and is a registered practical nurse.
The sisters invested more than $150,000 in their laser machine, money they chose to spend because the Palomar provides both laser and Intense Pulse Light (IPL) treatments.
IPL is a good choice for clients with rosacea or sun damage, said Kidd.
While she provides treatments, her sister takes care of the administrative end of the business.
Metcalfe and Kidd worked together at another esthetics centre since 2007 and decided to form their own business and go head-to-head with the competition.
“We know what works and what doesn’t work for our clients,” said Kidd. “And we won’t sell anything we know won’t work.”
“If it sounds too good to be true, it likely is,” added Metcalfe.
“A lot of people were asking us when we were opening our own place,” said Kidd.
The esthetics market in Sarnia is sizeable, she said. “You’d be surprised how many people get these services. Many of them don’t tell anyone they’re getting something done, not even their husbands or wives.”
The most popular treatments requested by men and women are hair removal and anti-aging skin treatments, according to Kidd and Metcalfe.
The laser machine can provide “fractional non ablative” skin resurfacing to help with fine lines and wrinkles. That means the outer layer of skin is not broken.
Chemical peels and photo rejuvenation are also available at Moya, named for the Dutch word meaning “beautiful.”
New clients will receive a free consultation that may include a patch test to determine their reaction to the laser.
“It feels like a hot snap,” explained Metcalfe.
She said laser treatments are safe for all skin types and Moya’s laser is equipped with a Skintel feature that measures the pigment in the skin to ensure no burning.
Botox and fillers will be available through a visiting physician at Moya.
Moya Medical Esthetics at 429 Exmouth St., Suite 207, is accepting appointments now for treatments starting Sept. 2. Call 519-491-2323.
MARKETING POWERHOUSES COMING
Tickets went on sale this week for the keynote speakers at the 2014 Sarnia Lambton Business Week women’s forum.
Janet Kestin and Nancy Vonk, the brains behind the highly successful “Dove Campaign for Real Beauty” advertising campaign, will speak at the Friday, Oct. 24 luncheon.
Organizers have reserved the Lambton College Event Centre for the forum, a much larger venue than usual because of the anticipated turnout.
The event always sells out, says Tracy Ranick of the Sarnia Lambton Business Development Corporation.
Kestin and Vonk spent 13 years as co-chief creative officers with Ogilvie and Mather in Toronto. In 2012, they were named among Ad Age’s 100 most influential women in advertising.
They’ve written a book, “Darling, You Can’t Do Both: And other Noise to Ignore on Your Way Up,” on how women can break through barriers in the workplace.
Tickets cost $45 and include lunch, a copy of the book, a gift for each attendee and door prizes.
They are available at The Book Keeper at Northgate Plaza or the Sarnia Lambton Business Development Corporation (519-383-1371). Tables of eight can be reserved by emailing [email protected].
Got an interesting business story? Contact Cathy Dobson at [email protected] or 226-932-0985.