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New tourism grant program

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A new program to foster innovative tourism ideas is now taking applications.

“Spark” will provide three winning applicants with a tourism mentor and $3,000 to move a good tourism idea to the next level of development.

The goal is to enhance existing tourism assets in Sarnia-Lambton, address gaps, motivate longer stays, and increase visits year-round.

Applications are being accepted until Jan. 15 from individuals, small businesses and non-profit organizations based in Sarnia-Lambton.

The top applicants will be invited to a finalists’ pitch session in February.

Spark is organized by the Ontario Tourism Innovation Lab and Tourism Sarnia-Lambton, in collaboration with Southwest Ontario Tourism Corporation, Sarnia-Lambton Economic Partnership, Waterfront Regeneration Trust, Libro Credit Union, and Sarnia Lambton Workforce Development Board.

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